Ecommerce is changing the consumption profile of the Brazilian people, motivating investments in logistics
In 2021, Brazilian ecommerce earned approximately 304 billion reais. The information is from the National Confederation of Commerce. Compared to 2020, the increase was 48.41%. Data disclosed by the MCC-ENET index, developed by Neotrust/Movimento Compre & Confie, in partnership with the Metrics Committee of the Brazilian Chamber of the Digital Economy. And the perspective for 2022 is one of new growth. A Market Review study reveals that 49% of consumers plan to shop online this year. That is, e-commerce is changing the consumption profile of the Brazilian people and, with that, making investments in Logistics throughout Brazil.
And what are the best options in storage systems for ecommerce? Well, first we need to understand what the entrepreneur needs. After all, your fulfillment operation needs to be handled with caution. But what is fulfillment ? The term originates from English and means, in a free translation, fulfillment, realization, fulfillment. According to the Infracommerce website, “Fulfillment works as a fundamental link in the supply chain. Considering that businesses need to be more and more aware of the customer experience, without an accurate, continuous and reliable order fulfillment and fulfillment process, your customers will not be satisfied.” We are talking about a process that “brings together a set of operations and activities, carried out from the receipt of the order to the delivery of the product, some processes such as receipt, storage, picking (separation and preparation of orders), packaging, invoicing and shipping”.
The Automation Manager at Águia Sistemas, Helena Tamura, explains below what the storage units of Brazilian companies that work with ecommerce are like. Check out:
“For e-commerce, the need is a system that can transport both cardboard boxes and envelopes, plastic packages and all those types of packaging that we receive at home when we order something online. That is, imagine your package going through a motorized treadmill. As it can be of various sizes, even the smallest size cannot “fall” through gaps in the conveyor belt in the middle of transport, or even be damaged. As the separation of items is manual, the treadmill also needs to be safe, so that those who use it do not run security risks. In this way, the options must be models approved by NR12, roller mats with small spacing and safe or protected transmission and tarpaulin mats, with their gaps protected so that a finger cannot be put at risk.
The initial separation of the product is carried out by carts that collect the materials in Mini Porta Pallets structures, like market shelves. As the amount and variety of stored material is very large, this type of operation requires more than one level of collections, they are called pick mod. The pick mod is a multi-level system comprised of a variety of warehouse system solutions designed to move SKUs during order fulfillment.
Each pick mod is unique and varies with the customer’s needs. For e-commerce, the vast majority include Mezzanine systems, Mini Porta Pallets and Porta Pallets, which still have a variety of configurations. After collecting the products in “shopping carts”, the material is often sent in plastic boxes to the packaging sector using Motorized Conveyors.
These conveyors are responsible for directing the product to the desired packing station, which may be a station that will unite more products or simply send a single item. After packaging, the package must be sent to another carrier that will classify it automatically, indicating which carrier will deliver the goods.
Conveyors must support a high flow of products. In addition, they must have an intelligent reading and separation system, ensuring that their destination is not mistaken, the so-called high-performance automatic sorters.
After sending the product to a carrier, many e-commerce companies still have other steps before delivery, such as sending to last mile sites , those located closest to the customer, or sending to cross dockings , which do the redirection of the package to the client in a very organized way.”
The physical structure behind these operations needs to be excellent to meet the expectations of the final consumer, who keeps the entire logistics chain standing, thanks to its consumption. Águia Sistemas’ Commercial Manager, Rogério Marques, gave some guidelines for those planning to invest in e-commerce structures. We did a brief interview with him on the subject:
Águia Sistemas Newsletter (ASN) – What types of structures are most requested for e-commerce?
Rogério Marques – For medium to large items, conventional Pallet Racks are used with the use of wired planes and the use of retractable forklifts and also some specific areas with sorting forklifts. For medium to small items, the raised floor is normally used (composition of structures, such as Mini Porta Pallets with steel planes and intermediate floors/mezzanines), considering that movement is manual with the aid of trolleys and Conveyor Belts.
ASN – What needs do the mentioned structures meet?
RM – Always on a CD, the ideal is a mixture of types of structures, according to the needs by product category. As an example for ecommerce, we use tall pallet racks with wired planes, dividers, aiming to use pallets and bulk products.
ASN – What type of cargo is usually stored?
RM – Products are stored on PBR pallets, products in bulk, products in cardboard boxes from the manufacturers themselves, products in plastic boxes.
ASN – Generally, how is the operation and storage performed?
RM – Forklifts are used for high racks, hydraulic carts to move from point A to B, and picking and supply carts.
ASN – Is there any important change in relation to the topic you want to mention?
RM – An e-commerce company normally uses a WMS (Warehouse Management System, a sophisticated software) that is very robust, capable of storing two or more different products at the same address. This allows for a good balance on the DC, creating flexibility and greater shipping capacity.
(The text above was written with information from the websites infracommerce.com.br, escoladeecommerce.com, flexsas.com, tiinside.com.br, armlogistica.com.br, lotuslogistica.com and Olhardigital.com.br).
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